Market averages vs. your pricing strategy with actionable recommendations for optimal positioning
| Service | Typical Market Range | Your Starting Price | Key Variables & Notes |
|---|---|---|---|
|
Video Editing
|
Hourly: $10–$300/hour
Project-based: $100–$500 (simple) to $2,000+ (complex)
|
Starting from: $100
|
Length of footage & complexity
Motion graphics & animation requirements
Turnaround time & editor experience
Number of revisions & raw footage quality
|
|
Graphic Design
|
Hourly: $20–$150+/hour
Project-based: $50–$500 (basic) to $5,000+ (brand packages)
|
Starting from: $100
|
Scope (logo vs full brand kit)
Number of deliverables & usage rights
Revisions & designer experience level
Agency vs freelancer pricing
|
|
Social Media Management
|
Monthly: $500–$1,500 (basic) to $5,000–$20,000+ (enterprise)
Hourly: $20–$50/hour
|
Starting from: $300/month
|
Number of platforms & posting frequency
Content creation vs only posting
Community engagement & ad spend management
Analytics & reporting complexity
|
|
SEO
|
Monthly: $1,500–$5,000 (SMB) to $20,000+ (enterprise)
|
Starting from: $300/month
|
Number of pages & keywords targeted
Competitive niche & geographic scope
On-site vs off-site optimization work
Link building & content creation requirements
|
|
Web Development
|
Project-based: $500–$1,000+ (basic) to many thousands (complex)
|
Starting from: $500
|
Website complexity & custom features
E-commerce functionality requirements
Design complexity & responsive needs
Integration with third-party systems
|
|
App Development
|
Project-based: Tens of thousands depending on features
|
Starting from: $800
|
Platform (iOS, Android, cross-platform)
Feature complexity & custom functionality
Backend integration & API requirements
UI/UX design complexity
|
|
AI Integrations
|
Project-based: Few hundred to many thousands
|
Starting from: $200
|
Complexity of AI models & integration scope
Data processing & automation requirements
Custom development vs pre-built solutions
Ongoing maintenance & training needs
|
|
Google Ads Management
|
Monthly: Few hundred dollars + % of ad spend
|
Base Fee: $300 + 10% of ad spend
|
Ad spend budget & campaign complexity
Number of campaigns & platforms managed
Conversion tracking & optimization frequency
Industry competition & target audience
|
Use your lower "starting from" figures as entry-level tiers to capture smaller clients, then clearly define mid and premium tiers that align closer to market averages for higher-value services.
Leverage your health/wellness niche to justify premium pricing for specialized services like patient-education videos and healthcare brand content that command higher market rates.
Articulate exactly what's included in each package (deliverables, platforms, revisions, reporting) and what's excluded to help clients see value for their investment.
Implement ongoing retainer agreements for Social Media Management, SEO, and Google Ads to align with agency standards and create predictable recurring revenue streams.
Your lower starting prices serve as effective customer acquisition tools, allowing you to capture budget-conscious clients in the health/wellness space who can then be upsold to higher-value services.
Emphasize the tangible benefits and ROI your clients receive - increased engagement, brand visibility, lead generation - to support premium pricing for your specialized niche expertise.
Inceptos tempus libero faucibus et primis potenti maecenas massa duis maximus eget
Inceptos tempus libero faucibus et primis potenti maecenas massa duis maximus eget
Inceptos tempus libero faucibus et primis potenti maecenas massa duis maximus eget
Let’s find a solution together
